About me

Also known as "Brown" & "Lucky", I build growth systems at the intersection of web engineering, paid media, and behavioural science. My work combines full stack development with Google Ads, Meta Ads, LinkedIn Ads, backend architecture, web automation, performance optimisation to create websites, Webapps and Mobile Apps that generate revenue rather than just traffic.

With over 13 years of experience, I design and engineer scalable digital infrastructure for founders, ecommerce brands, and growth-stage companies.

Interests and Hobbies

Outside of client work, I spend much of my free time immersed in strategy and narrative structure. Chess has become a serious pursuit. I enjoy thinking several moves ahead, studying positional dynamics, and understanding how small structural advantages compound over time. That long-horizon thinking naturally influences how I approach systems, architecture, and business strategy.

I’m also drawn to complex puzzles, layered mysteries, and psychological thrillers. Stories in the vein of Sherlock Holmes have always appealed to me. Over the years, I’ve developed a tendency to detect narrative patterns early, often identifying the core twist within the first few chapters. I’m more interested in the mechanics behind the mystery than the surprise itself. Motive, structure, behavioural cues, and hidden incentives fascinate me more than surface drama.

Reading horror and mystery fiction sharpens that instinct. I tend to analyse plot construction, character psychology, and the underlying structure of tension. It reinforces my preference for big-picture thinking and systemic understanding rather than isolated details.

Writing is another discipline I take seriously. I am the author of The Townsguard Curse, available on Amazon. Crafting long-form fiction deepened my understanding of pacing, behavioural motivation, and narrative architecture, skills that translate directly into strategic communication and persuasion.

Singing remains a creative outlet, a way to step outside structured analysis while still engaging rhythm and precision.

Product Packages Overview